What's that Ingredient?

My sister loves blueberries... and I love random foods that I find at the supermarket. This one intrigued me the most, so I bought it :P I saw the box and was immediately drawn towards it. It looked like a toothpaste box, and the tube seriously looks like toothpaste. It's some sort of funky blueberry jam/paste/compote/whatever... well, whatever it is, my sister loves it on toast. I think that we'll put off using it for what the box suggests... eating with meat YUCK!